Purple Sweet Potato Extract

Purple Sweet Potato Extract

(Ipomoea batatas L. Extract – Anthocyanin-Rich)

Description
Purple Sweet Potato Extract is obtained from the tuber of Ipomoea batatas L. with naturally vibrant purple flesh. Rich in anthocyanins, especially cyanidin and peonidin derivatives, this extract is well-known for its potent antioxidant capacity, natural coloring properties, and nutritional value. It is widely used in functional nutrition formulations to support cellular health, immune vitality, and healthy aging, while also serving as a clean-label, plant-based colorant.

Specification

• [Specs] Anthocyanins ≥ 5%, 10%, 25% (UV or HPLC)
• [Source] Purple-fleshed sweet potato tuber
• [Active Compounds] Anthocyanins (primarily cyanidin-3-glucoside, peonidin derivatives), polyphenols, dietary fiber
• [Appearance] Deep purple to purplish-red fine powder
• [Odor] Mild, earthy and slightly sweet aroma
• [Solubility] Water-soluble; pH-sensitive (color intensity varies with acidity)
• [Identification] UV or HPLC tested for anthocyanin content

Functions:

1. Delivers antioxidant support to help neutralize free radicals;
2. Promotes skin radiance and healthy aging from within;
3. Contributes to immune function and natural defense;
4. Supports cardiovascular and metabolic well-being;
5. Provides a natural plant-based coloring for foods and beverages;
6. Assists in maintaining cognitive and visual wellness.

Health Benefits

1. Helps protect cells from oxidative stress and environmental damage;
2. Supports youthful skin and circulatory vitality;
3. Promotes immune and inflammatory balance;
4. Enhances visual and cognitive function through anthocyanin-rich support;
5. Aligns with clean-label and plant-powered nutrition trends;
6. Suitable for antioxidant-focused and naturally colorful dietary products.

Segment

1. Used in antioxidant supplements, beauty-from-within products, and healthy aging formulas;
2. Popular in gummies, capsules, beverage powders, yogurts, and functional confections;
3. Frequently blended with blueberry, maqui berry, grape skin, or black rice extract to create vibrant antioxidant or superfood complexes.